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Who Profits From #Keep4o?
A marketer's perspective on melodramatic X posts, AI-assisted activism, niche-site economics, and what happens when grieving a model becomes commercially valuable
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Featured
A marketer's perspective on melodramatic X posts, AI-assisted activism, niche-site economics, and what happens when grieving a model becomes commercially valuable
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Hank Green, Taylor Lorenz, social media addiction, and how dopamine became a scientific-sounding way to say you enjoy tech too much
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Sol’s strong reception, the Fable access backlash, and why effective altruism can no longer be separated from the AI race
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On Claude Sonnet 5, Fable 5’s temporary return, companion-user panic, and why Claude Code is becoming my primary work tool
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On AI turning momentum into a feedback loop, why I left Substack with help from Codex, and an argument for optimism
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Why GPT-5.5 became my favorite OpenAI model since GPT-5.1 and 4o
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The euphoric acceleration that happens when the distance between imagining and making collapses.
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Anthropic, the pope, and the fight over who gets to define “good” AI
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OpenAI's new default model is willing to play, bringing some welcome chaos to 5.5 Thinking’s order (but never enough)
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The AI users I have the most in common with might be the ones married to their chatbots
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